In an ever-changing world where image is everything and your brand can either make or destroy your business. there is little room for trial and error.
Not only finding the right product, concept or idea at the right time is critical to a successful launch. but being able to support that launch once it has begun can be even more important to success. Having McDonald Marketing International (MMI) in your corner as a resource can mean the difference between the utmost success and an epic failure.
All the stars must align to make it perfect from material sourcing, marketing, packaging, distribution, supply chain management, cost analysis, certifications, and even local and regional laws and restrictions can all come into play.
As experienced manufacturers, co-packers and white label branding experts, as they say, “We have been there and done that,” and that experience, or lack thereof, can mean a great difference in success or failure.
MMI can help.
We can use our vast international experience to assist in finding the suppliers from raw materials to machinery, from completed products to reputable co-packers and white label manufacturers. We can direct you to storage and delivery companies, packaging design, production companies, and bar code registration.
Knowing where to look is just the beginning of any successful search for special items or that perfect product.
Next, the research to ensure that you have the right manufacturer or producer to service your needs is essential. This is where MMI can help. MMI’s team can assist with any level of product sourcing required.
PRODUCT RESEARCH SERVICES
Once our clients identify their needs, we move forward to perform the research necessary in finding the best alternatives for them. Our in-depth research provides reliable product sourcing domestically or internationally. Additionally, MMI can provide necessary professional services to work in conjunction with product research and sourcing, including, but not limited to:
• Finding the most reliable providers that meet set standards;
• Securing information on possible certifications, licensing agreements, and trademark usage that could impact the products’ availability;
• Assistance with securing necessary approvals on shipping restrictions, bonds and paperwork for shipping, both inside and outside the United States;
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Assistance locating reliable shipping and freight sources that can deliver the products to its destination; and
• Assistance finding and securing test products that allow review of product quality and comparison to client needs.
These are just a few of the considerations that must be taken into account to secure or manufacture a product, or provide a service, and any one of these can be problematic if you don’t have the right team performing necessary research.
CONCEPT DESIGN AND DEVELOPMENT
Sitting around a table with friend and family trying to develop a concept is a real hit or miss situation. So many elements are involved, from initial stage planning and structure to suppliers, processes, supply chains, seasonal allowances and more, that using a real, experienced professional can make all the difference.
MMI has decades of successful concept development behind them, and that experience can smooth the path for your success.
McDonald has taken a simple idea such as a “Heat & Serve” BBQ concept and ushered it through all the stages of development, from market research, sources of supply and production contract negotiation to label and packaging design, distribution, sales and marketing, so that the end result is a full cycle from start to success. That experience is available to our clients as well.
